How to Stand Out at Your Next Trade Show with Great Print Design
15th Jan 2025As we move into a new year, along with it comes plenty of opportunity to grow your business. Trade shows are a fantastic opportunity to showcase your brand, connect with potential clients, and build your network. However, with so many companies competing for attention, it’s crucial to make a lasting impression. High-quality print materials are one of the most effective ways to stand out in the crowd. From banners to brochures, here’s how great print design can elevate your trade show presence.
Whether you’re attending events like the Spring Fair or the London Toy Fair, having high-quality print materials ensures you stand out.
1. Bold Banners That Draw Attention
Your exhibition stand is your first impression, and banners are your chance to make it unforgettable.
- Tip: Use large, bold fonts and eye-catching colours that align with your branding.
- Why it works: A well-designed banner helps attendees spot your exhibition stand from across the room, drawing them in for a closer look.
Discover how we can help you by visiting our banners page.
2. Sleek Pop-Up Displays for Professionalism
A cohesive and professional-looking exhibition stand sets you apart from the competition. Pop-up displays not only look great but are also easy to set up and transport.
- Tip: Keep the design clean with key information such as your logo, tagline, and a striking visual.
- Why it works: A polished display communicates credibility and attracts serious inquiries.
Explore our exhibition stand page and see how we can help elevate your trade show presence.
3. Engaging Brochures to Tell Your Story
Once visitors are at your exhibition stand, give them something to remember you by. A well-crafted brochure is perfect for delivering your brand’s message.
Ideas to Inspire You:
- Tip: Focus on high-quality imagery and concise, benefit-driven text. Use a fold style and size that best suits your content.
- Why it works: Brochures are great for exhibition stands because they show off what makes you special, give people something to take home, and encourage them to get in touch after the event.
Find out more about our expertly printed brochures & catalogues.
4. Eye-Catching Flyers & Leaflets for Quick Wins
Not everyone will stop at your exhibition stand, but flyers and leaflets can help you reach them as they walk by.
How You Can Use Them:
- Tip: Highlight special offers, key benefits, or an invitation to visit your exhibition stand on your flyer.
- Why it works: A quick glance at a vibrant flyer can pique interest and direct traffic to your exhibition stand.
Take a look at our leaflet & flyer options to help boost your trade show traffic.
5. Don’t Forget Branding Consistency
Consistency across all printed materials ensures your brand is recognisable and memorable. Use the same colour palette, fonts, and logo placement across your banners, displays, brochures, and flyers.
We offer pre-press & proofing services as well as graphic design & print consultation if you need help with this.
6. Go the Eco-Friendly Route
Stand out as a sustainable exhibitor by using eco-friendly print materials. Today’s attendees appreciate companies that prioritise the environment.
Ideas for Elevating Your Print:
- Tip: Mention your sustainability efforts in your designs to show your commitment.
- Why it works: Aligning your brand with eco-conscious values can strengthen customer loyalty.
Discover our eco-friendly print solutions to show your commitment to sustainability and help reduce your footprint.
7. Work with the Right Print Partner
Choosing a reliable print partner is essential for quality and turnaround times. At Ashley House Printing Company, we offer high-quality materials, expert advice, and eco-friendly options.
Learn more about how we can support your trade show success with our print services.
8. Key Trade Shows to Watch in 2025
Planning to showcase your business at a trade show? Here are some top UK events where you can make an impact with great print design:
EAG 2025
Date: January 14–16
Location: ExCeL London
Overview: A must-attend event for professionals in the entertainment, attractions, and gaming sectors, offering the chance to showcase innovative products and services.
London Toy Fair 2025
Date: January 21–23
Location: Olympia, London
Overview: The UK’s largest dedicated toy, game, and hobby trade show, offering a platform to showcase new products to retailers, distributors, and industry professionals.
Bett 2025
Date: January 22–24
Location: ExCeL London
Overview: The world’s leading event for education technology, connecting educators, technologists, and solution providers to shape the future of learning.
The Source Trade Show
Date: February 4–5
Location: Westpoint Arena, Exeter
Overview: The South West’s premier trade event for food, drink, and hospitality, offering opportunities to connect with regional and international suppliers and buyers.
Spring Fair 2025
Date: February 2–5
Location: NEC Birmingham
Overview: One of the UK’s largest trade shows for the retail and gifting sectors, featuring a wide array of products and opportunities to connect with buyers and suppliers.
London Book Fair
Date: March 11–13
Location: Olympia London
Overview: A leading event for professionals in the publishing and media industries, offering opportunities to showcase printed materials and network with industry leaders.
IFE 2025
Date: March 17–19
Location: ExCeL London
Overview: A leading trade show for the food and beverage industry, bringing together suppliers and buyers from across the globe to showcase innovative products and solutions.
Bournemouth Business Expo
Date: March 20
Location: Vitality Stadium, Bournemouth
Overview: A platform for local businesses to exhibit their products and services, network, and attend workshops aimed at business growth.
Swindon Business Expo
Date: April 24
Location: DoubleTree by Hilton Hotel, Swindon
Overview: A business-to-business expo providing networking opportunities for local businesses in the South West.
Toolfair Exeter
Date: April 24–25
Location: Westpoint Arena, Exeter
Overview: A dynamic regional show where trade users of tools can see new products and ranges firsthand.
All Energy Exhibition & Conference 2025
Date: May 14–15
Location: SEC Glasgow
Overview: As the UK’s largest event dedicated to renewable and low-carbon energy, All-Energy brings together industry leaders, innovators, and policymakers to discuss and showcase the latest advancements in sustainable energy solutions.
Devon County Show
Date: May 15–17
Location: Westpoint Arena, Exeter
Overview: A major agricultural event showcasing farming, food, and rural life, featuring numerous trade stands and exhibition opportunities.
Infosecurity Europe 2025
Date: June 3–5
Location: ExCeL London
Overview: Europe’s leading event for cybersecurity professionals, offering insights into the latest security solutions and innovations while connecting industry experts and businesses.
Care & Occupational Therapy Show
Date: July 16
Location: Westpoint Arena, Exeter
Overview: An event dedicated to professionals in the care and occupational therapy sectors, offering networking and exhibition opportunities.
South West Expo Bristol
Date: October 2
Location: BAWA Leisure, Bristol
Overview: An annual business expo attracting SMEs and entrepreneurs, offering networking opportunities, seminars, and exhibitor showcases.
West Country Business Show
Date: July 18
Location: Westpoint Arena, Exeter
Overview: A gathering of businesses from the South West, providing opportunities for networking, collaboration, and showcasing products and services.
South West Growers Show
Date: October 1
Location: The Matford Centre, Exeter
Overview: A key event for growers and plant buyers, showcasing the latest horticultural products, equipment, and innovations tailored for the South West region.
Prepare your print materials in advance to ensure your brand stands out at these high-profile events.
With great print design, you can transform your trade show presence and ensure your brand gets the attention it deserves. From bold banners to engaging brochures, every detail matters. Ready to make an impact? Let us help you create the perfect print materials for your next trade show.
